Design
is a lot like life; if you keep doing what you’ve always done, chances are
you’ll remain where you’ve always been. Great design moments throughout history
were those that shifted the scope of broad collective thinking into a new era.
In recent memory for example, the iPod became one of those major shifts because
of the way it changed how we carried and purchased our music, while also laying
the foundation for the products that followed it. Effective design is able to
transform the way we live, plan, and shape our lives. Since its inception, eyewear
brand Warby Parker has managed to bring to life those great design moments through
their “rebellious spirit” and “lofty objective”. The brand takes a
“socially-conscious” approach to eyewear design and construction. Warby
Parker’s Fall 2014 collection will be available starting from 3 September 2014,
and we at Phsics Media are excited to contribute towards this great
collection’s exposure.
When
viewing Warby Parker’s Fall 2014 collection, thoughtfulness and personality are
the first things that come to mind. This new collection proves that Warby
Parker are more than just makers of eyewear. Each piece reflects a push towards
a broad-minded kind of thoughtfulness: one that is aware and forward-looking.
The nine piece collection is comprised of updated acetate frames with titanium
temples, brand new styles in crystal, and angular silhouettes. They’ve also
added two new hues, namely the Stripped Pacific and the Petal Tortoise. We love
how each style is able to speak the personality of its wearer. This shows that
great product making takes place when nobody is excluded, and that’s powerful.
Go do great things!
