Working on this fourth annual issue made me be that person who forced their way into very uncomfortable situations. As people we are afraid to get uncomfortable. I found myself having to convince people who have never heard of what I do that they could work with me to produce something as remarkable as this publication. I’ve also introduced film to be an extended medium of this magazine.
Waking up knowing that your film is in its second day of production, and everything is up in the air will have you asking yourself “what did I get myself into?” and frankly speaking,there’s nothing glamorous about feeling that way. You actually find yourself in a very uncomfortable position, and the only thing you can do is to put your life jacket on and hurry along. In the end, the greatest feeling comes when your product comes out exactly the way you had envisioned it to be. Even if only two people share it among themselves, knowing that you pushed through that very difficult storm to be where you are is the best feeling in the world. The creative process is similar to sailing through an endless ocean. There are moments of calmness, and there are moments of “we’re about to sink!”, but nowhere can you give in. The escape is just too perfect. A friend of mine challenged me. She’s about to launch her resort bag collection which was assembled in Ghana and Burkina Faso. She left her air-conditioned London home to be out there under the sun, on the grind, far from the glamour! If you had to ask me what other fashion people are doing right now? Probably picking outfits for Instagram or browsing the web for “inspiration”.My problem with glamour is that it’s very short sighted.
During my recent trip to Milan I caught up with a friend who knows all about the fashion industry. He told me of how the back-end of the fashion business over there treats and nurtures its talent. On the surface it looks very glamorous, but what actually goes on is unbelievable. In this publication’s fourth edition, A Universal Language, I wanted to broaden my scope. I’m not a music reviewer and I never was. I knew that writing about music would challenge me. I wanted to do a music issue. I wanted to be uncomfortable. From where I’m sitting right now, this issue is more than a music review. It’s personal and it carries a lot of intricacies. I wanted to achieve exactly that be it with the publication, the documentary film, and the Private Life collection; each of these elements of my brand speak A Universal Language. Stay blessed
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