Warby Parker Fall 2014: More than just ‘makers’ of eyewear

Design is a lot like life; if you keep doing what you’ve always done, chances are you’ll remain where you’ve always been. Great design moments throughout history were those that shifted the scope of broad collective thinking into a new era. In recent memory for example, the iPod became one of those major shifts because of the way it changed how we carried and purchased our music, while also laying the foundation for the products that followed it. Effective design is able to transform the way we live, plan, and shape our lives. Since its inception, eyewear brand Warby Parker has managed to bring to life those great design moments through their “rebellious spirit” and “lofty objective”. The brand takes a “socially-conscious” approach to eyewear design and construction. Warby Parker’s Fall 2014 collection will be available starting from 3 September 2014, and we at Phsics Media are excited to contribute towards this great collection’s exposure.  

When viewing Warby Parker’s Fall 2014 collection, thoughtfulness and personality are the first things that come to mind. This new collection proves that Warby Parker are more than just makers of eyewear. Each piece reflects a push towards a broad-minded kind of thoughtfulness: one that is aware and forward-looking. The nine piece collection is comprised of updated acetate frames with titanium temples, brand new styles in crystal, and angular silhouettes. They’ve also added two new hues, namely the Stripped Pacific and the Petal Tortoise. We love how each style is able to speak the personality of its wearer. This shows that great product making takes place when nobody is excluded, and that’s powerful. Go do great things!  

The Warby Parker Fall 2014 collection can be viewed here 

Images courtesy of Warby Parker 

Private Life Collection by Phsics.Private

Contextualizing Private Life’s design brief is like driving in reverse through a mountain pass. This was a complex collection from its inception. It was the result of the frustration I had working on Phsics.Private’s first collection back in 2012, and I must have penned it more than five times. Accompanying the Private Life brief was a figurative moodboard which captured the symbolism behind the idea of the Private Life. The overall design philosophy behind this capsule collection can be attributed to a Margiela, Coppens, or Simons (notice how they’re all Belgian), alright then we can add Touitou to that list. Of all the Phsics brands, Phsics.Private has to be the one I’m most careful about. Being a participant and a commentator at the same time can leave you exposed. When I set up Phsics.Private back in 2012, I wanted to establish a link between my magazine publication and my higher-order imagination. I wanted to feel what the designers I wrote about felt, and I wanted to see what they saw. It’s possible to achieve all of these from an editorial standpoint too, but my experience so far has taught me that playing on the field and watching on grandstands are concepts which are at extremes of each other. So then, what is Private Life? 

The Private Life is a state of completeness. It’s about being able to see beyond your imagination. What I’ve observed along the years is how the ‘culture of fashion’ evolved into the ‘fashionable culture’, where anyone who chooses to live it becomes content with the allure of ‘living in the moment’. The Private Life is a bold statement which says, ‘I don’t have to be part of this fashionable culture, but I still possess great taste and sensibility’. The intricacies behind this collection are what make it so fascinating. It’s more than a clothing capsule collection, there’s an underlying discourse within it. An eye opening dissertation which the Private Life collection introduces so effectively is that of the ‘quality of life’.  

Lastly, I really hate sounding like a capitalist, but these capsules are the fuel to the business. The magazines I put out, the documentary work I’ve done so far, music and photography clearances, a major part of what I’ve put out was supported by this brand extension. Many thanks to my incredible team comprised of Marco Oggian, my designer, and Nedret Eren, my manufacturer. My next collection will be for women, but until then, guys can pre-order the Private Life by emailing me at soulphsics07@gmail.com

Blessings

// Crewneck – USD35.00

// T-Shirt – USD25.00 

Photographer Marco Oggian

Model Paolo Rossi

Location Laveno, Italy

Creative Director Tebogo Mohlahlana