Private Life Collection by Phsics.Private

Contextualizing Private Life’s design brief is like driving in reverse through a mountain pass. This was a complex collection from its inception. It was the result of the frustration I had working on Phsics.Private’s first collection back in 2012, and I must have penned it more than five times. Accompanying the Private Life brief was a figurative moodboard which captured the symbolism behind the idea of the Private Life. The overall design philosophy behind this capsule collection can be attributed to a Margiela, Coppens, or Simons (notice how they’re all Belgian), alright then we can add Touitou to that list. Of all the Phsics brands, Phsics.Private has to be the one I’m most careful about. Being a participant and a commentator at the same time can leave you exposed. When I set up Phsics.Private back in 2012, I wanted to establish a link between my magazine publication and my higher-order imagination. I wanted to feel what the designers I wrote about felt, and I wanted to see what they saw. It’s possible to achieve all of these from an editorial standpoint too, but my experience so far has taught me that playing on the field and watching on grandstands are concepts which are at extremes of each other. So then, what is Private Life? 

The Private Life is a state of completeness. It’s about being able to see beyond your imagination. What I’ve observed along the years is how the ‘culture of fashion’ evolved into the ‘fashionable culture’, where anyone who chooses to live it becomes content with the allure of ‘living in the moment’. The Private Life is a bold statement which says, ‘I don’t have to be part of this fashionable culture, but I still possess great taste and sensibility’. The intricacies behind this collection are what make it so fascinating. It’s more than a clothing capsule collection, there’s an underlying discourse within it. An eye opening dissertation which the Private Life collection introduces so effectively is that of the ‘quality of life’.  

Lastly, I really hate sounding like a capitalist, but these capsules are the fuel to the business. The magazines I put out, the documentary work I’ve done so far, music and photography clearances, a major part of what I’ve put out was supported by this brand extension. Many thanks to my incredible team comprised of Marco Oggian, my designer, and Nedret Eren, my manufacturer. My next collection will be for women, but until then, guys can pre-order the Private Life by emailing me at soulphsics07@gmail.com

Blessings

// Crewneck – USD35.00

// T-Shirt – USD25.00 

Photographer Marco Oggian

Model Paolo Rossi

Location Laveno, Italy

Creative Director Tebogo Mohlahlana 

A Universal Language Trailer: Maddy’s Story

In PhsicsMag’s 4^th annual issue, I wanted to move out of my comfort zone. Writing about music was exactly that. Music is a domain which I don’t normally ‘examine’ because people’s emotions always seem to be heavily invested in it. I find it unfair that artists are rated and ranked based on what they've accomplished. Releasing an album is an accomplishment; it’s like giving birth to a baby. Imagine if all the new born babies in the world were rated and ranked based on what they looked like or how much they weighed or something, that would be messing with people’s emotions. The commercialization of music has created a culture of unnecessary comparison and evaluation based on appeal or segmentation. For those who are interested in media studies, a scholar by the name of Marshall McLuhan once said “the medium is the message”. My interpretation of his statement is that when a music video is streamed on MTV for example, MTV is the medium, therefore it (MTV) is that message; the message is not in the content of the music videos which it streams! It’s an interesting notion for understanding the current state of media and its portrayal of youth culture, religion, race, and anything else you can think of.  

Earlier this year, I established Digital Timeless (Phsics.DigitalTimeless) to be the “medium” that Mr. Marshall McLuhan spoke of. Digital Timeless is a vertical agency for PhsicsMedia. In simple terms, we cover content creation from its inception right to its projection. Digital Timeless allows PhsicsMedia to be a ‘cable network’ that makes films, clothes, magazines and coffees (my good friend Vanessa Bolosier knows this), and still be able to be cool. We’re so secure about what we want to achieve that being in trend isn’t a factor for us. Our Youtube Channel will premiere many of our future works with A Universal Language being our very first. With AUL I want to achieve an effective connection between the Les Deux brand and young, progressive artists from Los Angeles. Maddy McFly (formerly of the duo Sound Fx) is one of them, and we’ll be revealing our other subject in AUL’s next trailer. This is fascinating because Les Deux is a clothing brand from Copenhagen. By bringing the two worlds together, we’re able to align them with a set of values which a globally relevant; humanity, grace, fluidity, respect, and substance. AUL is the first film I’ve ever produced and although this is its first trailer (we’re dropping another one soon) I’d just like to appreciate the contributions of my co-pilots Jared Soule, Andreas von de Hoider, and Kal Mokhtar. The full documentary will premiere on our Youtube Channel along with PhsicsMag’s 4^th annual issue in early 2014. Stay blessed